Hard Rock Atlantic City will be celebrating its fourth anniversary in late June, and it is already number two in the market out of nine casinos, versus companies that have been in the market for over 20 years with larger databases, Lupo notes. He also addresses the smoking ban project for Atlantic City casinos: 'This is just the wrong time to consider this.'

Also, he says they are testing a model including esports betting, and believes there will be more opportunities with esports as it grows. Furthermore, he says Hard Rock is putting together a rewards program that is expected to see the company stand 'far and above' competition in omnichannel presence. 'So it's exciting for our employees to see that they're working for the fastest growing gaming company in the United States and worldwide,' Lupo tells Yogonet.ĭuring the interview, Joe Lupo, who also has recently been named President of the Casino Association of New Jersey (CANJ), explains any potential gaming projects in New York City and the existing project in North Jersey would see a differentiation in experience and tax jurisdiction versus Hard Rock Atlantic City, which will enable them to market differently. They are the reason that this is happening, and it will have long-reaching effects.'ĭuring the Town Hall meeting, Allen spoke about Hard Rock International's expansion, as it will be opening a new New York hotel around Times Square within the next month, Hard Rock Bristol in Virginia, and it has recently opened Hard Rock Casino Nothern Indiana in Gary. 'We're only one of two properties that saw increases in 2021 versus 2019, so we could not be more proud and obviously our employees are making the difference.

I look at it as a real investment in our people,' Lupo tells Yogonet in an exclusive video interview conducted on March 3. 'A double bonus because of our success in 2021 is a differentiator in the Atlantic City market. On February 17, Hard Rock Hotel & Casino Atlantic City hosted its Town Hall Meeting for employees, where they learned from Hard Rock International Chairman Jim Allen and Hard Rock AC President Joe Lupo that over 2,400 of their eligible union and non-union team members will receive bonuses totaling $10 million for the third consecutive year following a record-breaking year with the largest increase in coin-in, table games drop, and gross gaming revenue over 2019.

Hard rock casino ownership